Are you a hospitality mastermind dreaming of revolutionizing the way we travel? Look no further than the UNWTO Startup Competition for Tourism Technologies and Solutions in Hotels and New Business Models! This global quest ignites innovation, seeking game-changing ideas to reshape the future of hotels and tourism.
Why This Challenge Matters:
Tourism isn’t just about vacations; it’s a vital economic engine fueling countless economies. But the landscape is shifting. Guests crave personalized experiences, and hotels adapt with cutting-edge technology, sustainable practices, and ingenious new business models. From smart rooms and VR adventures to seamless mobile check-ins and eco-conscious initiatives, the future of hospitality is brimming with possibilities.
Your Pitch, Your Stage:
This is your chance to be a pioneer, a visionary, a leader in the tourism revolution. The competition welcomes startups worldwide, inviting you to submit your groundbreaking ideas, whatever stage of development they may be in.
Showcase Your Brilliance:
The chosen finalists will be whisked away to the breathtaking setting of the Canary Islands, Spain. Amidst stunning landscapes, vibrant cities, and year-round sunshine, you’ll present your innovations to a panel of industry experts and investors. This is your opportunity to make your mark, secure valuable mentorship, and gain global recognition.

More Than a Competition, a Journey:
The UNWTO Startup Challenge isn’t just about winning. It’s about joining a vibrant community of innovators, passionate about shaping the future of travel. You’ll network with fellow visionaries, gain invaluable insights from industry leaders, and leave empowered to transform your ideas into reality.
Competition Categories:
- Innovations in Digital Hospitality and Business Models: This comprehensive category explores pioneering technologies and strategies reshaping the digital landscape and operational efficiency of hotels and tourism-related businesses. From enhancing guest experiences through mobile apps, smart room technologies, digital infrastructure, and virtual concierge services to streamlining operations with advanced tools like revenue management systems, property management systems, housekeeping automation, and reservation platforms, participants are encouraged to present holistic solutions that seamlessly integrate technology for an elevated guest journey and enhanced operational excellence.
In addition, this category also includes solutions designed for startups reimagining the traditional landscape of business models within the tourism and hospitality sector. Emphasizing creativity and originality, this category welcomes technological and non-technological innovations that bring novel approaches to how businesses operate and generate value. Whether it’s redefining revenue streams, introducing innovative pricing structures, or proposing groundbreaking partnership models, this category encourages participants to challenge conventional norms and present fresh perspectives on sustainable and profitable business models.
- Sustainability Impact: This category is dedicated to startups championing holistic sustainability in the tourism and hotel industry. It encompasses a wide range of initiatives, from environmentally friendly practices and waste reduction to renewable energy solutions. Moreover, it welcomes innovative approaches for preserving resources and extends to areas such as sustainable gastronomy, community engagement, cultural preservation, and health and wellness enhancement. This category invites transformative ideas that contribute to the overall well-being of both the environment and the communities involved in tourism and hospitality.

So, are you ready to answer the call? Gather your team, brainstorm your most disruptive concepts, and head over to the official website to apply. The world is watching, and the future of tourism awaits your innovative spirit. Don’t miss this chance to be a part of the revolution! The competition opened on 4 December 2023 and the competition deadline is 29 January 2024. Finalists are to be announced on the 31st of January 2024 with acceleration and mentorship workshops with experts to be held on 18 – 19 February 2024 followed by the final pitch on 20 February 2024.
To learn more about the UNWTO Hospitality Challenge:
Ready to embrace the challenge? Visit the UNWTO Startup Competition website today and take the first step towards reimagining hotels and revolutionizing tourism!