Gaborone, Botswana – The 7th Africa Tourism Leadership Forum & Awards (ATLF) concluded with resounding success last week, bringing together industry leaders, policymakers, and tourism enthusiasts from across the continent. The event, held in the vibrant capital of Botswana, served as a platform to recognize excellence, foster collaboration, and chart a course for the future of African tourism.
Key Highlights:
- Award-Winning Innovations: The ATLF Awards celebrated the groundbreaking achievements of individuals and organizations driving the African tourism industry forward. From sustainable tourism initiatives to innovative marketing campaigns, the winners showcased the continent’s creativity and commitment to responsible travel.
- Thought-Provoking Discussions: The forum featured a series of insightful panel discussions and keynote speeches, exploring pressing topics such as intra-African travel, sustainable tourism practices, and the role of technology in shaping the industry.
- Networking Opportunities: The event provided a valuable opportunity for attendees to connect with like-minded individuals, forge new partnerships, and explore potential collaborations.
- Botswana’s Hospitality: Gaborone’s warm hospitality and stunning natural surroundings created an unforgettable backdrop for the event, showcasing the best of what the country has to offer.
A Bright Future for African Tourism: The ATLF & Awards demonstrated the growing momentum and potential of the African tourism sector. As the continent continues to invest in infrastructure, promote cultural heritage, and embrace sustainable practices, it is poised to become a leading global tourism destination.
The Role of the AfCFTA and UN Tourism
UN Tourism’s Support: The United Nations World Tourism Organization (UNWTO) was a key partner in the ATLF & Awards, providing technical expertise, advocacy, and support for the event. UNWTO’s presence underscored the global significance of African tourism and its contribution to sustainable development.
AfCFTA’s Impact: The African Continental Free Trade Area (AfCFTA) played a central role in shaping the event’s theme, “Charting a new path forward for intra-Africa travel, tourism, and investments.” By eliminating trade barriers and promoting regional integration, the AfCFTA offers immense potential for boosting tourism within Africa.
Event Highlights
High-Level Attendance: The Acting President of the Republic of Botswana, H.H Slumber Tsogwana, graced the occasion with his presence. Additionally, the Director for the Africa Department at UN Tourism, Elcia Grandcourt, and representatives from the AfCFTA Secretariat such as Head of Trade Services, Beatrice Chaytor, were among the distinguished attendees.
Global Participation: The event attracted over 500 participants from more than 45 countries, showcasing the global interest in African tourism.
